Enter the Dragon!

Here at Naïve we enter the year of the Black Water Dragon with great optimism.

The Golden Rabbit of 2011 was a good one for us, with new clients and varied projects around Asia and beyond.

Our affair with beauty continued with Pond's skin and Dove hair assignments for China and Singapore, and a major new brand launch in Russia; a first for the network in Europe.

We were asked to be part of a regional team that pitched for a global car brand, and worked with Pernod-Ricard to radically improve the branding and visibility of its 100 Pipers whisky brand in Thailand.

Along the way we pitched for a mobile phone business, and worked with a number of SMEs to help build their brands in Asia, as well as helping one Asian-based SME to break into the US market.

All Dragon years are traditionally associated with new beginnings, happiness and good fortune, and 2012 is no exception.

We thank all of our clients for their support during 2011 and hope that the Water Dragon brings you new beginnings, happiness and good fortune.

Pond’s “Love Stories” Campaign Case Study

Our episodic love story campaign for Ogilvy & Pond's Flawless White has now completed its 3rd season, with much success around the world. This short video showcases the entire campaign over the 3 years it has now been running.

Singapore Grand Prix “Get Ready to Race”

Naïve were recently appointed by the Singapore Grand Prix to produce a 30-second TV commercial designed to promote the world's only F1 night race.

As the key objective was to appeal to people who lie outside of F1’s core fan base we decided to eschew the normal racing imagery and instead take a light hearted look at how F1 fever is gripping Singapore as the race approaches.

The TVC features two ladies who, overwhelmed by Grand Prix fever, decide to stage their own race in the local supermarket. Produced by Masion Films Thailand, and directed by K. Supavish the commercial will run in markets across Asia and is part of the Singapore Grand Prix’s extensive marketing program.

We’re Looking for a Digital Partner

The Naïve Network is looking for a partner with expertise and experience in the world of digital media. This is to help us execute some of our ideas for clients across different media platforms and to help us develop digital strategies.

At the same time you are looking for a creative partner who can bring strong conceptual and creative skills to your business.

Ideally, like us, you are a small company with big ambitions looking to collaborate with others to develop new ideas.

Alternatively you may be an individual with experience in this area who’s looking for a creative partner and wants to work in more flexible and rewarding way.

If you are either of these we’d like to hear from you.

Naive completes third episodic love story campaign for Pond’s and Ogilvy.

Now rolling out across Asia, Latin America and Africa is the third episodic love story "The Diary" created for Pond's.

The pan-Asian version was produced by Phenomena Films Bangkok and once again it’s a story of love and deception that’s designed to tug at the heartstrings and take consumers on an emotional journey. Featuring Thai/German heartthrob, Max Malchartzeck, the campaign is running on-air, online, and in social media, allowing consumers to share their own love story moments and feelings through their on-line "love diaries".

The pan-African version was produced by Mob Films and shot on location in Cape Town by well known UK features director Vadim Jean and posted at Prime Focus in London. It’s the first time that Naïve have shot using HD digital for a cosmetic skin product and we were slightly nervous going into the project. But the end result was, much to our relief, stunning.

Watch all four episodes here...